She's a musical junk food factory that pumps out enticing new items for us to consume all at once and then eventually feel bloated after repeated tastings. When the first single of a new album of hers drops, a shockwave among pop enthusiasts is created. After all - to put a spin on that Field of Dreams philosophy - if Max Martin and Dr. Luke build it, they will come...and listen. And we certainly did. Within the first 30 minutes of my Monday morning, I had already played her new track, "Hold It Against Me," four times and managed to carry six conversations at once via texts and BBMs, exchanging brief comments on the hard-hitting dance tune:
"Already listened to it 46 times."
"Friday cannot get here fast enough."
"...going on my gym mix."
Don't be surprised if your Facebook status feed is peppered today with statements on the single or lyrics from the song. And I know this much to be true: most of the people I know are probably bouncing to it at their desks with coworkers as I write. "Hold It Against Me," with its thumping bass and catchy chorus, is what bachelorette parties, gay clubs, and Top 40 were made for.
All in all, it's yet another day for the blogosphere to blow up and obsess over a delicious morsel of pop culture. If you haven't sampled it yet, well, here it is: