Skip to main content

When Bad Music Videos Happen to Good Pop Songs: Ariana Grande's "Into You"


Ariana Grande's "Into You" is possibly the catchiest and radio-friendliest track to come off her recently released Dangerous Woman. It's a perfect piece of summer pop that's juuuust naughty enough to make you wanna...let's say, rub up against someone. After all, "a little less conversation, and a little more touch my body" might be my favorite lyrics of the season.

However, the music video is a letdown. Directed by Hannah Lux Davis (Demi's sweaty, sizzling "Cool for the Summer," Hilary's neon-riffic "Sparks"), the visual treatment does nothing to complement the song's vitality. Watching Ari flirt and frolic her way around the desert and in cheap motel room with her (spoiler alert!) bodyguard isn't the exciting and dynamic narrative I was hoping for.

Also, was there no budget for some choreography and some backup dancers? I don't know about you, but "Into You" screams "big dance number!" but alas, what we have is a middle-of-the-road love story featuring a male model-actor who is expectedly creating a stir on the interwebs.

Yes, it's sultry and sexy, but... Sigh.


Also, while we're at it, the first two-thirds of the video seem a little familiar.

Anyone remember Christina Aguilera's "Your Body" from 2012? Didn't think so. Both videos seem to share a similar sensibility and look: that Southern California desert landscape, a cheap motel, that Valencia camera filter... Just sayin'.

#recycled

@TheFirstEcho

Comments

Popular posts from this blog

The Class of '98 Turns 40

We are the Class of '98.

We're a little too old to be Millennials, yet too young to be GenXers. As of now, half of our lives has lived in one century while the other half lives and moves forward in another.

For us, Cabbage Patch Dolls were the 80s, Tamagotchi was the 90s, and Napster was the dawn of the 00s. We grew up with cassette tapes and Saturday morning cartoons. We came of age with CGI dinosaurs and the rise of the Frappucino. And we approach middle age with memes, reboots, and viral videos all designed to distract us from middle age.

We were too young to fully understand the words "Challenger explosion." We were too young to appreciate the fall of the Berlin Wall. But by the time places like Waco, Oklahoma City, and Littleton pinged on everyone's radar, we started to grasp how scary the world could be.

Our adolescence was defined by jagged little pills, prescriptions from Dr. Dre, and the fact that some of us were naughty by nature. We learned that nirva…


13 Things You Probably Didn't Know About 'The Golden Girls'

When one nostalgically binges on all seven seasons of The Golden Girls like me (I swear I have a life), you pick up on a few things. Certain patterns appear as you continuously witness the consumption of countless cheesecakes inside a fictitious Miami kitchen and hear one St. Olaf story too many.

Here's what I noticed after playing my DVDs of this 80s classic over the past several months (and if you're already familiar with the following factoids, excuse me for underestimating your fanaticism)...

1. Actor Harold Gould, who played Rose's long-term boyfriend Miles Webber from Season 5 to Season 7 (and throughout most of the short-lived spinoff, The Golden Palace), also appears in the first season as Arnie Peterson, Rose's first serious beau after her husband's death.

2. The same can be said for Sid Melton, who played Sophia's deceased husband Sal (in flashbacks and dream sequences). He also appears in a Season 6 episode as a jester in a medieval-themed restauran…

Just Because: 9 Music Videos That Take Place in Laundromats

It's one of the biggest music video tropes that's rarely explored in pop culture.

The public laundromat has become a go-to location for artists when making a music video for a single they wish to sell to the masses.

But WHAT IS IT about a space where ragtag groups of strangers gather to fluff and fold their delicates? Is it the obvious metaphor of dirty versus clean? The scintillating possibility of people stripping off their clothes for a wash?

I was feeling a little nostalgic (as usual) and took a look at some of the vids that have fallen under the spell of spin cycles over the past 30 years...

"EVERY HEARTBEAT" / AMY GRANT (1991)

Back in the early 90s, the Christian pop tart followed up her massively successful "Baby Baby" with "Every Heartbeat," a personal childhood favorite of yours truly (the Body & Soul Mix, of course). In one of the two vignettes featured in the video, a laundry-toting hottie attempts to flirt with a young woman who re…