Austin Mahone, the just-turned-21-year-old pop heartthrob who (some say) rode on the coattails of Justin Bieber, has become the latest singer to find himself ensnared in the reductive stylings of a Pitbull collaboration.
The proof is in "Lady," a milquetoast club-banger that heavily samples Modjo's 2000 international hit dance single of the same name (enjoy the original here).
The video accompanying this forgettable piece does nothing to improve things. The "narrative" (from Gil Green) involves Austin and his crew pulling up to a convenience store to rendezvous with Mr. Worldwide for a secret party. Once inside, the guys access a secret passageway -- through a soda fridge -- that leads them into a pulsating nightclub full of only female extras who are simply there to sway their hips and act as lustful objects for the young Mr. Mahone and his monochromatic entourage.
And if you listen closely at the top of the song (at the :54 mark below), something even more problematic appears: a near-subliminal message from Pitbull who utters the words (twice), "This is for the beautiful girls around the world." So, ladies who may not fit the standards of hotness on display here, please step aside. This jam ain't for you.
Insert a thousand disgusted eye roll emojis here.
Ultimately, it's an uninventive portrait of what I like to call a D.I.T. (Douchebag-in-Training).
And, I regret to say, it will probably end up on my upcoming summer playlist. Listen and see for yourself: