January 11, 2018

Oh "My My My!" Troye Sivan Drops a New Single


The Australian YouTuber-turned-popstar (and subject of my inaugural HuffPost piece) whose devastatingly gorgeous Blue Neighborhood was one of the best albums of 2016, has dropped a new single and music video.

"My My My" is the track, and it's an adequately catchy electro-pop number about young passion...and intertwining one's tongue with the teeth of a lover. "I die every night with you" goes the chorus, and it's a line that will undoubtedly launch a thousand memes, GIFs, and various posts among the singer's 7 million-plus followers.

As for the video, Troye sings and shakes his hips in an abandoned warehouse that could arguably double as an underground sex club. It's an artsy, black-and-white piece with enough strobe lights to warrant a seizure warning at the top. Enjoy:

@TheFirstEcho

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