COPYWRITING & TREATMENTS

After a decade of collaborating with top commercial talent, creative directors, and producers, I know a thing or two (or seven) about bringing a campaign to vivid life.

FXX: ARCHER: 1999 (OOH Copy)
New Season Launch

PRIV & BeGLAMMED (Copy)
Brand Merger Messaging

20th CENTURY FOX HOME ENTERTAINMENT (Copy)
"Die Hard: The Greatest Christmas Story"

TNT: CLAWS (Copy)
"Gunshot"

ABC: GENERAL HOSPITAL (Copy)

"Winter Romance"

FANDANGO: WE LOVE MOVIES (Copy)

"Hashtag" featuring Kat Graham

LADY GAGA FAME (Treatment)
Director: Steven Klein
*Click on images for a closer look.

TOSTITOS (Treatment)
Director: John O'Hagan, RSA Films

PETSMART (Treatment)
Director: Patrick Sherman, Anonymous Content

ANTI-METH PSA (Treatment)
Director: Darren Aronofsky, Wild Plum

HALLOWEEN HAVOC XI (Teaser Print Copy)

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13 Things You Probably Didn't Know About 'The Golden Girls'

When one nostalgically binges on all seven seasons of The Golden Girls like me (I swear I have a life), you pick up on a few things. Certain patterns appear as you continuously witness the consumption of countless cheesecakes inside a fictitious Miami kitchen and hear one St. Olaf story too many.

Here's what I noticed after playing my DVDs of this 80s classic over the past several months (and if you're already familiar with the following factoids, excuse me for underestimating your fanaticism)...

1. Actor Harold Gould, who played Rose's long-term boyfriend Miles Webber from Season 5 to Season 7 (and throughout most of the short-lived spinoff, The Golden Palace), also appears in the first season as Arnie Peterson, Rose's first serious beau after her husband's death.

2. The same can be said for Sid Melton, who played Sophia's deceased husband Sal (in flashbacks and dream sequences). He also appears in a Season 6 episode as a jester in a medieval-themed restauran…

Just Because: 9 Music Videos That Take Place in Laundromats

It's one of the biggest music video tropes that's rarely explored in pop culture.

The public laundromat has become a go-to location for artists when making a music video for a single they wish to sell to the masses.

But WHAT IS IT about a space where ragtag groups of strangers gather to fluff and fold their delicates? Is it the obvious metaphor of dirty versus clean? The scintillating possibility of people stripping off their clothes for a wash?

I was feeling a little nostalgic (as usual) and took a look at some of the vids that have fallen under the spell of spin cycles over the past 30 years...

"EVERY HEARTBEAT" / AMY GRANT (1991)

Back in the early 90s, the Christian pop tart followed up her massively successful "Baby Baby" with "Every Heartbeat," a personal childhood favorite of yours truly (the Body & Soul Mix, of course). In one of the two vignettes featured in the video, a laundry-toting hottie attempts to flirt with a young woman who re…

The Year My Childhood Was Literally Destroyed: Remembering Blessed Sacrament Elementary

2020 is already proving to be an emotionally challenging and bizarre year -- to put it mildly.

Barely three months in, our world is being filled with near-dystopian levels of absurdity. While watching an increasingly corrupt and inept administration fumble through the dawn of a global pandemic (the likes of which have already claimed the health of national treasure Tom Hanks), I recently learned that Blessed Sacrament Elementary, the school I attended from the ages of 4 to 14, will be demolished to make way for (what else?) modern, state-of-the-art residences. These sleek and stylish apartments (see a rendering below) are to accommodate the influx of Manhattan commuters who have been gradually populating the downtown sector of my hometown, New Rochelle, New York...which also happens to be the location of the first COVID-19 containment zone in the U.S.

But this isn't about the coronavirus and the panic it has rapidly spread, prompting everyone and their Boomer parents to go out an…

The First Echo

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