January 21, 2019

Fleur East's New Single is My New "Favourite Thing"


I've been an admirer of Fleur East ever since I fell in love with "Sax," an irresistible, energetic 2016 jam that was The Best Summer Song That Never Was. (But at least it got me a shout-out on Guy Branum's podcast, Pop Rocket, when I offered it for "official summer jam" consideration back then.)

Anyway, the former X-Factor contestant is back with a new single for 2019. It's called "Favourite Thing" (yes, she's British, hence the title's spelling). It includes an infectious fusion of Afrobeats and sensual pop. And the music video visually touches upon the singer's Ghanian roots.

In other words, I frickin' love it. You will too:

@TheFirstEcho

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